about the 2024 AME Greater China Awards
Celebrating its 30th year, the AME Awards proudly presents the debut of the AME Awards for Advertising and Marketing Effectiveness Greater China Competition.
Spearheaded by New York Festivals AME Awards, this groundbreaking competition is tailor-made for Greater China, encompassing Mainland China, Hong Kong, Taiwan, and Macau. The judging panel consists of a handpicked Executive Jury, fluent in Chinese, renowned for their strategic prowess, and recognized for pioneering both creative excellence and impactful results.
Submissions are open to any company operating within Greater China, provided the work was originally produced and aired in Chinese. Entrants are encouraged to present their work in their native language, however English submissions are accepted.
Distinguished by the discerning eyes of the Greater China Executive Jury, the judging process will unfold through New York Festivals' online judging system, complemented by live juries in the vibrant cities of Shanghai and Beijing. Upholding international standards set forth by the New York Festivals Awards since their inception in 1957, each entry and judging procedure will be meticulously evaluated.
Honorees will receive the iconic NYF AME Gold, Silver, and Bronze Towers, along with the coveted opportunity to secure the prestigious AME Greater China Grand Trophy (Best of Show).
Why Enter the AME Awards for Advertising & Marketing Effectiveness Greater China Awards?
Elevate Your Distinction Globally
The AME Jury, renowned for its unwavering commitment to innovation, creative excellence, and strategic brilliance, sets an unparalleled global standard. Winning an AME Award not only positions you among the world's best but also earns respect from industry experts valuing campaigns that deliver distinctive and effective results. For Greater China, this is an opportunity to showcase how your campaigns stand out in the world's fastest-growing consumer market.
Regional Brilliance
In 2024, the AME Awards introduces the Regional Campaign of the Year Award, offering a unique chance for Greater China campaigns to shine on a regional scale. Elevate your work above others in the vibrant marketplaces of Mainland China, Hong Kong, Taiwan, and Macau, and demonstrate your campaign's impact within this dynamic region.
Gold medal-winning entries automatically advance to compete for the prestigious AME Greater China Best of Show (Grand Award). This global exposure is complemented by a tailored approach that ensures your campaign resonates with audiences in Greater China, contributing to its effectiveness in a diverse and culturally rich market.
Worldwide Exposure with Local Impact
AME-winning work enjoys unparalleled exposure through the Winner's Gallery, press releases, e-blasts, and social media platforms. For Greater China winners, this means targeted visibility within the region, showcasing your success to local industry players, potential clients, and collaborators. Featured articles in regional media outlets and winner's interviews on AME's Effective Perspective blog add an extra layer of localized recognition.
Tailored Visibility for Greater China
As an additional benefit, all entries earning an AME Award are prominently featured on WARC, a leading case study archive. This partnership not only amplifies your campaign's reach globally but also ensures that your effective, winning work becomes part of a valuable knowledge resource for the industry, contributing to the exchange of insights in the Greater China marketing landscape.
WARC Partnership with Global Reach
In the spirit of continuous celebration, the 2024 AME Report, an annual two-tiered ranking report, will feature a special supplement dedicated to the top-scoring agencies and brands in Greater China. Entrants may submit entries into both the International AME Awards and the AME Greater China Awards.